MOTION DESIGN
PROJECT INFO
Project Background
This is a collection of motion graphics I made for various projects.
Disciplines
Motion Design
Date
2022–2025
Tools & Platforms
Adobe After Effects, Illustrator
MUSIC SHARE FOR SENIORS
A philanthropist team project providing new branding and promotion for an organization helping reduce senior social isolation through personalized music-based programs using iPads and Spotify. They also aim to make seniors relive and regain lost memories through song. My role was to make a motion graphic ad to encourage people to donate to the organization.
The animation shows a senior with a grey head (memory loss), which then gets filled with colour as they hear music. Multiple CTAs are included to drive donations and awareness of the organization.
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CULTURA
Cultura is a travel app geared towards travellers aged 18-35 who make learning about new cultures their priority. Depending on the user’s location, a bird representing the country would guide them and offer local music, food, and place recommendations. This motion graphic was made as an ad to promote and introduce the app.
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Baseline was a grad show which needed branding and promotional assets. These are some motion graphics developed for social media. Imagery of butterflies and cocoons were at the core of the brand identity to represent growth and transformation.